I am a serial creative and a creative transformation expert, an engineer by qualification and a design professional by choice. My career began with six years in advertising at McCann Ericsson, MAA Bozell, and FCB Ulka, followed by leading creative departments at eLearning startups eGurucool and LIQVID. In 2003, I founded AVDS, a Delhi-NCR based creative transformation company that empowers organizations, brands, people, and spaces through creativity, human-centered design thinking, and purposeful experiences. Over the years, AVDS has served 300+ clients across 60 industries in 30+ creative categories and 25+ countries, building a strong track record in B2B and B2C engagement, employer branding, brand identity, and product/service design.